1.Position Ads Above the Fold
The part of a web page that is visible (without having to scroll down) after it has loaded is the part that is "above the fold".
Therefore Adsense ads that are visible above the fold are more likely to get clicked on than those that only become visible if the site visitor scrolls down the page as they are less likely to scroll down than just view what is immediately visible.
In fact check out Google's heatmap which shows the positioning for the best performing ads.
2.Blend Your Ads
As web surfers are becoming increasingly blind to ads your Adsense ads should be blended into the content of your site in terms of the text & background colors.
If the fonts can be matched this will also increase your chances of having the ads clicked on & thereby earning you more of that much loved Adsense revenue.
Please be sure to keep abreast with Google's Adsense policies as one of Google's latest policies state that Adsense publishers should not "format site content so that it is difficult to distinguish it from ads", which puts the blending issue into question.
So if you are unsure of anything just visit Google AdSense Program Policies »
Or Google's Webmaster Guidelines »
3.Best Adsense Ad Sizes
The following is a list that is generally accepted as of the highest performing ad sizes...
The part of a web page that is visible (without having to scroll down) after it has loaded is the part that is "above the fold".
Therefore Adsense ads that are visible above the fold are more likely to get clicked on than those that only become visible if the site visitor scrolls down the page as they are less likely to scroll down than just view what is immediately visible.
In fact check out Google's heatmap which shows the positioning for the best performing ads.
2.Blend Your Ads
As web surfers are becoming increasingly blind to ads your Adsense ads should be blended into the content of your site in terms of the text & background colors.
If the fonts can be matched this will also increase your chances of having the ads clicked on & thereby earning you more of that much loved Adsense revenue.
Please be sure to keep abreast with Google's Adsense policies as one of Google's latest policies state that Adsense publishers should not "format site content so that it is difficult to distinguish it from ads", which puts the blending issue into question.
So if you are unsure of anything just visit Google AdSense Program Policies »
Or Google's Webmaster Guidelines »
3.Best Adsense Ad Sizes
The following is a list that is generally accepted as of the highest performing ad sizes...
◦336×280 large rectangle
◦300×250 inline rectangle
◦160×600 wide skyscraper
Whilst the above size ads may not always be suitable for your website or blog it is worth noting that these are the ones that out perform other Adsense ad sizes.
4.Links Should be Blue
One of the most important factors affecting Adsense revenue is to ensure that the links are blue.
Web surfers view the color blue as a sign that a link is present . The whole point of this entire process is to get people to click on your links - especially when they are attached to Adsense.
5.Website Traffic
This is obviously a major component that can affect your Adsense revenue either way as no traffic = no clicks = no Adsense revenue.
So to get organic (free) search engine traffic ensure that your website's meta tags & keywords are correctly SEO optimized...
6.High Paying Ads
The amount of revenue that your Ads generate per click will largely be dependant on the content or topic of your site.
If your topic is cutting edge stuff, it's likely that Google will serve up ads that have high paying keywords attached to them as advertisers will be willing to spend more per click per keyword to have their ads on your site.
There is more to this however, like the quality & integrity of your site & the quality of traffic it attracts, but just remember that the "high paying keyword niches" are very competitive because of their lucrative nature so it is that more difficult to do well in them.
However a site on the "mating habits of the north sea clam" will be easy to rank highly for but on the other hand there will more than likely be no advertisers for Google to serve up any Adsense ads on your site - therefore no earnings.
7.Relevant Ads
It is vitally important to ensure that the Adsense ads on your site are relevant to its content.
For instance if your site is all about photography but the ads being served up by Google are about weight loss you won't have your site visitors clicking on them as its not what attracted to them to your site.
However if the ads produce more enticing information on cameras & photographic equipment they are highly likely to click on them which means more Adsense revenue for you.
8.Set Up Channels
Google's Adsense program allows you to create channels for each ad unit which provides you with an excellent tool to compare your various ad units performance on each page.
9.Click through Rate (CTR)
Its important to monitor your CTR as it reflects the percentage of clicks generated per page impression.
You can therefore compare your pages' CTR and tweak things to improve the lower performing pages and so on.
The following formula sums up the Adsense money making model.
Adsense Revenue = Optimally Positioned, Sized & Blended Ads + Traffic Volume + High Paying Ads + Relevant Ads
What this means is that to maximize your website's Adsense earning potential it needs to have all the factors optimized, for example a site with high paying ads but without traffic will not earn much whilst a site with hoards of traffic but without correctly optimized ads will likewise not do well.
So in order to hit the $100 a day mark employ these Adsense tips to ensure that your site is Adsense ready.
◦300×250 inline rectangle
◦160×600 wide skyscraper
Whilst the above size ads may not always be suitable for your website or blog it is worth noting that these are the ones that out perform other Adsense ad sizes.
4.Links Should be Blue
One of the most important factors affecting Adsense revenue is to ensure that the links are blue.
Web surfers view the color blue as a sign that a link is present . The whole point of this entire process is to get people to click on your links - especially when they are attached to Adsense.
5.Website Traffic
This is obviously a major component that can affect your Adsense revenue either way as no traffic = no clicks = no Adsense revenue.
So to get organic (free) search engine traffic ensure that your website's meta tags & keywords are correctly SEO optimized...
6.High Paying Ads
The amount of revenue that your Ads generate per click will largely be dependant on the content or topic of your site.
If your topic is cutting edge stuff, it's likely that Google will serve up ads that have high paying keywords attached to them as advertisers will be willing to spend more per click per keyword to have their ads on your site.
There is more to this however, like the quality & integrity of your site & the quality of traffic it attracts, but just remember that the "high paying keyword niches" are very competitive because of their lucrative nature so it is that more difficult to do well in them.
However a site on the "mating habits of the north sea clam" will be easy to rank highly for but on the other hand there will more than likely be no advertisers for Google to serve up any Adsense ads on your site - therefore no earnings.
7.Relevant Ads
It is vitally important to ensure that the Adsense ads on your site are relevant to its content.
For instance if your site is all about photography but the ads being served up by Google are about weight loss you won't have your site visitors clicking on them as its not what attracted to them to your site.
However if the ads produce more enticing information on cameras & photographic equipment they are highly likely to click on them which means more Adsense revenue for you.
8.Set Up Channels
Google's Adsense program allows you to create channels for each ad unit which provides you with an excellent tool to compare your various ad units performance on each page.
9.Click through Rate (CTR)
Its important to monitor your CTR as it reflects the percentage of clicks generated per page impression.
You can therefore compare your pages' CTR and tweak things to improve the lower performing pages and so on.
The following formula sums up the Adsense money making model.
Adsense Revenue = Optimally Positioned, Sized & Blended Ads + Traffic Volume + High Paying Ads + Relevant Ads
What this means is that to maximize your website's Adsense earning potential it needs to have all the factors optimized, for example a site with high paying ads but without traffic will not earn much whilst a site with hoards of traffic but without correctly optimized ads will likewise not do well.
So in order to hit the $100 a day mark employ these Adsense tips to ensure that your site is Adsense ready.
