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Thursday, July 16, 2009

Applying For Google AdSense

Okay so you want to use Google AdSense to generate a passive income for your website. So you just apply get granted an account, then cut and paste the standard code right? Well no that is very wrong. Let me start at the beginning with the right way to apply for an AdSense account. It is as fairly basic procedure but get it wrong and they will turn down your application and your chances of a successful re-application are slim to zero.

So on with the basics of applying for the programme. You will need one of two things to do this, either have a website or a blog with blogger.com.

Firstly to Google content is king it is that simple, so in either case you will need to have some decent content be it on your blog or your website, as an example you can apply for an AdSense account directly from blogger and this route does seem to be the fastest way to get a new account, but you obviously need to have some content on the blog first so if you choose this route then make 8-10 good quality post before applying for the AdSense program. You can do this directly from Blogger under 'Configure blog post' where there is a link to the programme.

Secondly you can do what most people do and apply for it for you website. Now there is a myth that you have to have had a website for a set time before getting approved, it is just that a myth! It is all down to content, if you have had a site for five years but it has no real content as such you will not get approved. Yet if you started a new site three days ago but you have great content that people will find interesting then you will get approved. It really is that simple.

Time for approval? The time it takes to get approved varies but I'm pretty certain that this is only down to demand e.g. if 10,000 apply one week and 100,000 the AdSense team will suffer the same peaks and troughs in their workload as we all do. It can take 5-10 working days, if you have not heard anything after 15 days send them a polite email progressing your application.

So remember 'Content is King' and use the time while you area waiting to hear back on your application to build more great content.

Just remember you can't run AdSense on an adult site, drugs related site, or hate fueled site, oddly nor can you run it on a site just about AdSense.

If you found this article useful and you are wanting to make some serious money with AdSense then sign up for the authors new AdSense forum today.

Making Money With Google AdSense - Do's & Don'ts

AdSense is an appropriate advertisement program run by Google as we have seen "Ads by Google" on most of the websites. Make money with Google AdSense is actually simpler than you might think. What you need to do is to create a website, publish some content there and apply for AdSense. Then paste Ads code into your website. This ads code will show ads by Google on your site. Once a visitor clicks on the ads, Google will charge the advertiser and pay you a share of the ads money.

Before we apply it, we have to read Google AdSense terms and policies as not footstep on the "Boom". I have summarize in a simple way of do and don't using Google AdSense.

DO

You may have a consistent theme for your website with a number of informative pages about changeable topics. So that, you will have more ads to choose from and can possibly maximize your CTR.
Use variations of keywords for added advantage. Higher paying keywords will usually add advantage but not always yield more rewards. However think of some relevant keywords.
Always focus on sharing quality unique information. The more specific the content of your website is, the more targeted your ads will be.
Trial run on various ads formats or pattern on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.
Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down. Position your ad block in such a way that the ad is able to be seen and yet it does not delay the readers.
Get a practical feel of how the visitor to your website will view your web page by using Google AdSense preview toolbar.
Always evaluate your performance by using Google channels and other external tracking software on a regular basis.

DON'T

Do not try to fraudulent means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:

Repeated manual clicks
Automated clicking programs
Clicking your own ads
Using robots to generate clicks
Prompt up ads
Trap your visitors into clicking on your ads by using force click
Do not hide the ads text and URL.
Should not have hidden text for your content to misleading the Ads.
Illegal information is not allowed.
Not to exceed 3 Ads in a page

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3 Key Factors That Will Influence Your Adsense Earnings

1.Niche

If your are, for instance, in a niche that does not have a great following, ie is pretty dull and uninteresting, not only will you not get the traffic volumes you need to make decent money, but Google probably won't have enough advertisers (or even any advertisers) who are willing to pay for ads for Adsense to be served up on your website.

Then on the other hand you may be in a wildly popular niche where the amount of Adsense publishers is not a factor, ie there will be many ads available to be served up on your site, but believe it or not getting enough traffic will be your problem.

How can this be when I'm in a popular niche you may ask?

Well this is because the very nature of your niche's popularity will make it difficult for your site to be ranked highly in the SERPS (Search Engine Results Pages) which in all likelihood will result in your site being consigned to the bowels of the Google results pages.

So you need to get the balance right (between popularity & over competitiveness) and choose your website's niche, theme or topic carefully.

2.Compelling Content

Once you are satisfied with your chosen niche you need to start creating compelling & interesting content for your site to ensure popularity, return visits & a good flow of traffic to it.

Without traffic you won't be getting clicks & consequently no Adsense revenue.

3.Adsense Optimization

So now you have an appropriate niche & some decent traffic but still not much Adsense reveue - what could be wrong you ask? Well the next step in your Adsense wealth creation plan is to ensure that your Adsense ads are visible & look enticing enough to get clicked on by your site visitors. While getting search visitors to your website is a vital part of the earning process, getting them to click on your ads is just as important - therefore your site's ads need to be correctly optimized to encourage this.

Your ads therefore need to be well optimized & to this end the Google Adsense program gives its publishers the option of various size & color of advertisements.

You can optimize your ads to blend in with your website's theme in terms of the colors & size but be sure to keep abreast with Google's Adsense policies as one of Google's latest policies state that Adsense publishers should not "format site content so that it is difficult to distinguish it from ads", which puts the blending issue into question.

So if you are unsure of anything just visit Google AdSense Program Policies »

Or Google's Webmaster Guidelines »

The positioning of the ads also has a marked effect on the CTR (Click through rate) - ads placed above the fold (viewable on the screen without having to scroll down) are more likely to get clicked on than those below the fold.

Here's a good tip: The 336x280 sized content ads are said to be the most effective size ads for generating clicks.

Get the above factors right & you wil be well set to earning big money with Adsense.

However, while making money with Adsense's set and forget, auto pilot type of arrangement is relatively easy, you aren't going to make anywhere near what you can from it unless you tap into the best Adsense brains in the business.

Google Adsense - How Much Can You Make with Adsense

Whilst the magic of the Google Adsense program still offers one of the most effective, easiest & lucrative ways to make loads of money online, how much money can you really expect to make from Adsense?

Some Adsense publishers will tell you that they make far more than $10,000 a month and they would not be lying - however there are some really big Adsense hitters who make as much as $100,000 a month.

So how much money can the average Adsense publisher expect to make from this magic program from Google?

Well even if you are just starting out with trying to make some money from Adsense, there are a few key things that could influence how much you actually end up making.

PS. - If you are one of many existing AdSense publisher who is struggling to make the $100 a month payment threshold... Then find out How You Can Make $500 a Day in Google Cash with These 6 Adsense Secrets »

Wednesday, July 15, 2009

Benefits of Adsense

One of the major benefits, apart from the huge earning potenetial, is that the amount you earn is the amount you get paid, ie there are none of those pesky refunds that are the scourge of many affiliate programs - you think you've had a good month untill some healthy sales from a previous month are refunded leaving your commission in tatters.

Google also transfers your Adsense earnings electronically to your bank account in many countries which means that wherever you are in the world you can rest assured that your Adsense earnings will be deposited safely into your bank account and available immediately for you to draw on.

The Adsense program is also very easy to implement on your website or RSS feed and ads can be viewed within 10 minutes of the code having been copied & pasted into your web pages or feeds.

The Basics of the Adsense Game

1.Do Not Violate the Adsense TOS (Terms of Service)

Whilst this list may not be totally comprehensive, you may not place Adsense ads on sites that promote the following;

◦Sales of beer or hard alcohol
◦Sales of tobacco or tobacco-related products
◦Sales of prescription drugs
◦Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
◦Sales of products that are replicas or imitations of designer goods
◦Sites that link to casinos, gambling sites, prescription drug sites

You are urged to read through the Google AdSense Program Policies to ensure that you are playing by the rules to firstly get your account approved, & secondly to avoid having your account closed.

If your account is closed for violating the Adsense TOS there is virtually no way back.

By the way one of the biggest violations by Adsense publishers is clicking their own ads - obviously you must not do this, it's dishonest & called fraud and what's more Google's sophisticated software is capable of picking up far more intricate fraudulent activities so clicking your own ads will get you banned quicker than you can say knife.

Do not try & outsmart Google - rather acquaint yourself with the TOS & conduct your online activities with honesty & integrity.

Another worthwhile read is Google's Webmaster Guidelines »

2.Be Careful - The Adsense Rules Are Always Changing

One of the first things you are encouraged to do to get more clicks is to blend your ads in with your website's content.

However just lately one of Google's new policies state that Adsense publishers should not "format site content so that it is difficult to distinguish it from ads", which puts the blending issue into question.

So once again, the Adsense game is changing all the time so keep up to date with Google AdSense Program Policies here »

3.How Much Will You Earn from Adsense?

Google allows you to display either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads.

What this means is that advertisers pay either when users click on ads (CPC), or when the advertiser's ad is shown on your site (CPM) and you'll receive a portion of the amount paid by the advertiser for the ad.

Google disclose the exact revenue share, but their goal is to enable publishers to make as much or more than they could with other advertising networks.

So once your application has been approved you can start displaying Adsense on your sites and you can keep track of your earnings at any time by logging in to your account.

Sometimes new Adsense publishers struggle to generate any meaningful income at all whilst others experiment & others remain clueless about optimizing their monetization strategy.

One thing's for sure though & that is if you want to earn something from Adsense you need to have a site or blog with original, compelling & interesting content on a fairly popular topic - everything else will follow.

4.Adsense: Frequently Asked Questions (FAQ)

◦Q. Do I need to apply for a new account for each new/extra website I have?

A. No, once you have your Adsense account running, you can use it for any number of sites you own, provided they all follow Adsense guidelines.

◦Q. Do I need to contact Google every time I make a new web site?

A. No.

◦Q. When do I get paid?

A. Google will send your check or EFT payment within approximately 30 days of the end of the month after your balance is at least US$100.

◦Q. Should I worry if my CTR is high?

A. No, CTR is a variable factor that fluctuates depending on the type of site and how well it is optimized for Adsense ads but if you notice a sudden increase in clicks, it's wise to contact the Adsene team with the details.

◦Q. Can I have two separate Adsense accounts?

A. No, unless you sign up for additional accounts under separate business entities, however it's a good idea to email Google before you do.

◦Q. If y site's PR is low or even zero I will get low paying ads?

A. No, CPC of the ads served up on your site has nothing to do with it's PR (Page Rank) but depends on the site's topic, content & type of ads that are served on your pages.

◦Q. What do I do if I clicked my own ads by mistake?

A. It's best to let the AdSense team know and explain the situation at the following email:adsense-support@google.com

◦Q. Can Adsense be in pop-ups?

No Google ad or Google search box may be displayed on any domain parking websites, pop-ups, pop-unders, or in any email.

◦Q. Will having AdSense affect my Google listings or SE rankings?

A. AdSense does not affect either positively or negatively your site traffic or its ranking in the Google search results.

◦Q. Can affiliate text links be on the same page as AdSense?

A. Yes although if you join programs that look like AdSense, such as the Yahoo ad program, where the ads show content related to the page, you can't have them on the same page as your Google Adsense ads.

Google AdSense remains one of the hottest & most innovative online money making solutions there is and is arguably the easiest & most effective way to generate real income on the internet today.

Just remember this - to make real money from Adsense you must first get the basics right.

6 Adsense Secrets to Make $500 a Day in Google Cash

1.Adsense Earnings Strategy

Before embarking on your Adsense journey, give some thought as to your goals & how you want to achieve them.

To illustrate the above, an Adsense publisher wanting to earn $100 a day in "Google cash" could set up 100 websites to earn $1 a day from each one or alternatively he could try & make $100 a day in Adsense revenue from just 1 website.

Neither of the above scenarios are ideal & you should aim to have more than 1 site so that you don't have all your eggs in one basket & are subjected to all sort of fluctuations (search engines algorithm’s, market trends, etc).

However, having too many sites leaves you with major maintenance, management and content issues so aim for somewhere in between.


2.Topic - General or Niche

You will need to decide on the topic of your website or blog - niche websites work better with adsense than general topics mainly because the ads that Google serves up are appropriately targeted to your topic & your site's traffic will also be targeted & more likely to click on your ads & generate Adsense money for you.

Furthermore deciding on a certain niche for your site, in which you are an authority, will allow you to create content that adds to your expert status on the subject.

It's also very important to ensure that your niche is one for which there is a certain amount of interest, eg. photography & not something for which there will be no advertisers & therefore no opportunity to make any money from Adsense.

Remember that generally speaking the more popular the niche the higher paying the keywords will be & the more the savvy Adsense publisher will earn per click.

3.Adsense Ad Placement

While certain locations tend to be more successful than others, Google's "heat map" below illustrates the ideal placing on a sample page layout.

The best performing ad placements are in dark orange fading to light yellow representing the weakest performing areas.

Generally ads located above the fold tend to perform better than those below the fold and ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

4.Best Performing Adsense Ads

The following is a list that is generally accepted as of the highest performing ad sizes...

◦336×280 large rectangle
◦300×250 inline rectangle
◦160×600 wide skyscraper


Whilst the above size ads may not always be suitable for your website or blog it is worth noting that these are the ones that out perform other Adsense ad sizes.

5.Another Tip to Improve Your Ads' CTR

Another Adsense trick that usually increases a site's CTR (Click Through Rate) is by blending your adsense ads into your site's content - you need to ensure that the Adsense ad does not actually look like an ad - allowing ads to look like ads will seriously dent your chances of making decent Adsense money.

The Google Adsense program provides a color pallette which allows you to change border colors & shapes as well as backgrounds, text & url colors.

You can therefore blend the ad in terms of its shape, size & color to blend in with the colors of your site's text & background.

A worthwhile tip is to change all of your page hyperlinks to a high contrast color, like a bold blue for example, and then change the adsense title to the same color.

Be sure to keep abreast with Google's Adsense policies as one of Google's latest policies state that Adsense publishers should not "format site content so that it is difficult to distinguish it from ads", which puts the blending issue into question.

So if you are unsure of anything just visit Google AdSense Program Policies »

Or Google's Webmaster Guidelines »

6.Adsense Ad Maintenance

It's a good idea to use include files for all your Adsense ad code.

The benefit of this is that if you need to change an ad for whatever reason, all you need to do is update the code in the include/php file & then upload it to your server - the ad will then be updated site wide, ie. wherever it exists on your site - this is far easier than changing each ad on each page of your website.

So while making money with Adsense's set and forget, auto pilot type of arrangement is relatively easy, you aren't going to make anywhere near what you can from it unless you tap into the best Adsense brains in the business.

One of the biggest mistakes Adsense publishers make is not knowing the best strategies to employ to explode your Adsense earnings no matter what traffic your site is getting...